11.05.2009

Could a Tampa Bay Talent be the Next Big Thing?

On Wednesday, October 21st, local bands and radio fans gather at the Push Ultra Lounge to watch the 97x Next Big Thing Local Band Search - a live music competition to help fans decide whose music would be worth paying for at one of Tampa Bay’s biggest concerts in December.

The 97x Next Big Thing is an annual concert put on by 97x for dedicated fans. This bay area FM station loads listeners with a variety of upbeat, alternative tunes whenever 97.1 hits the radio dial. When listeners finally get their NBT ticket ripped at the gate, they get to watch more than 10 bands in the stage line-up and rock out to live songs that blare louder than any radio signal.

This year, 97x is looking for a local band to rock the opening stage.

At Push Ultra Lounge on 3rd Street south, the first night of the band search has begun and Shark, a popular 97x DJ, is excited to host it.

The first local band, Marksmen, took the stage in front of the event’s small crowd. This foursome made the lounge echo with their catchy rhythm, crashing symbols and front man that can sing or shriek in harmonious rock melody.

Chris Brickman and Matt Segallos were the first members of the original band. Brickman played lead guitar while Segallos sparked the lyrical side. After a few months of experimenting with acoustics only, they brought along Reed Murray to bash the drums and Sean Allred to pluck the bass guitar.

Marksmen was born.

Connie Alatorre, a USF student and Marksmen fan, bobbed her head along with the band’s tunes. “I actually know someone who is in the band,” she screamed through the air of guitar riffs and amplified words. “See that guy over there jumping around all crazy with the guitar? That’s my friend, Chris.”

Alatorre works with Marksmen’s guitarist at Sam Ash Music Store in Tampa. She came this Wednesday night to have a few drinks and show support for Brickman’s show. “It’s really surprising that there aren’t a lot of people here for a 97x show,” she said.

There were about 11 people standing in front of the stage. Other small groups of people were sitting at the bar-top or at the booths in the lounge area. Some people decided to show their support by sitting outside.

Push Ultra Lounge is one of the more upscale bars in Downtown St. Pete. The brick walls and silver curved bars that run down the ceiling and bar-side wall give the place a classy, yet down-to-earth atmosphere.

Marksmen rocks hard while Annie Urena leans against the corner of the bar-top, facing the stage. Urena is the Generation Y Liaison for Florida Central Credit Union. She works for FCCU by promoting events that the bank sponsors or participates in, while also getting feedback from the bank's younger generation. She uses the most popular social networking sites to get the word across to younger people or anyone that is connected to FCCU online.

“I’m actually uploading a photo to Facebook right now,” she said while her cell phone screen flashed the familiar homepage. “I deal with the Twitter pages, Facebook and MySpace, stuff like that.” She also updates a web page on blogger.com for the credit union.

According to Urena, Florida Central Credit Union is giving $1,500 to the winning band of this 97x band competition. Her job opens many connections for networking and being involved in social events. Aside from this 97x event, she is also in the process of helping with three upcoming television commercials.

This was the first night of the 97x Next Big Thing Local Band Search, but it won’t be the last. More local talent will be playing at Push every Wednesday for the next five weeks, so fans can decide whose music should make it to the NBT stage in December.

The 97x Next Big Thing will celebrate its ninth anniversary at the Ford Amphitheatre this year. Gates open at 10 a.m. Ticket prices range from $20-$65 depending on section choice, plus the added service fees. Some of the headlining bands that will be shaking the stage on December 6th include: Rise Against, Chevelle and Thirty Seconds to Mars.

The opening band is up to the fans.
Listen to the Tampa Bay locals and cast a vote at 97xonline.com.
Annie Urena (left) and fans

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