Just because the FDA allows the existence of natural flavorings, does that mean we should pump them into everything we ingest? I'm not sure what Crazy Apples, Inc. could be thinking; I'm sure it's far too busy selling apples that are "naturally" flavored like bubblegum, anyway.
I'm having a hard time figuring out why we need to disguise fruit as candy. Is plain fruit scary? Too boring? Do we want kids to view the essence of a plain, nutritious apple the same way they instill the reputation of Hubba Bubba?
Crazy Apples Inc. is prepared with other apple flavors like Pomegranate Grape and Tropical Blast. Yeah. The apples taste like different fruits [shoot me], while injecting a wholesome apple with a manufactured fruit taste like Capri Sun and other processed, sugary drinks.
I'm not sure if fruit — a food that we need 2-4 times daily — should taste like the fats, oils and sweets we are instructed to use sparingly. Yes, I understand that nobody ingests gum regularly, but it's safe to say that the general flavor of pink bubblegum tastes like candy.
The Crazy Apples Inc. website claims the natural bubblegum flavor is made with dozens of "mixed natural flavor notes." A google search for "natural flavor notes" shows the Crazy Apples website as the third result. You so crazy, Crazy Apples.
Regardless of everything that's been said and done, the fact remains that we're still living in a world where bubblegum can be considered a "natural flavor." And that, my friends, is the utterly terrifying tip of the iceberg (with natural ice flavor).
Other naturally unnatural apple products: http://www.grapplefruits.com/process.html (For when eating grapes and apples separately is just so unbearably boring).
More about "natural" flavors: http://www.organicauthority.com/foodie-buzz/what-is-natural-flavor.html#s.abrcv3x5qbiaa
Interesting insight about cancer and chemicals the United States wants us to eat: http://cancercompass.wordpress.com/2012/05/13/artificial-colors-flavors-additives-and-preservatives/